The campaign was created to promote the band Ghost Beach. However, the name of the campaign is “Piracy Is Progress,” and it asks people to take a stand on the issue of downloading copyrighted music for free. That includes the chance to vote in favor of piracy at the website ArtistsVsArtists.com. A major clothing retailer, American Eagle, and the ad agency TWBA/Chiat/Day — responsible for the legendary “1984” commercial for Apple — are behind the campaign, which is highlighted in the latest USC Annenberg Lab Ad Transparency Report.
Loading ...
Piracy-Flavored Ad Campaign Pushes Buttons
Posted by: Enid Burns April 4, 2013 07:00 AMThe campaign was created to promote the band Ghost Beach. However, the name of the campaign is “Piracy Is Progress,” and it asks people to take a stand on the issue of downloading copyrighted music for free. That includes the chance to vote in favor of piracy at the website ArtistsVsArtists.com. A major clothing retailer, American Eagle, and the ad agency TWBA/Chiat/Day — responsible for the legendary “1984” commercial for Apple — are behind the campaign, which is highlighted in the latest USC Annenberg Lab Ad Transparency Report.