The latest consumer electronics manufacturer to follow the store-within-a-store trend is Samsung, which announced Thursday that Best Buy will dedicate space within its U.S. showrooms and specialty stores for the Samsung Experience Shop, an area dedicated to the company’s products and demonstrations. Best Buy will rollout the Samsung Experience Shop in more than 1,400 Best Buy and Best Buy Mobile stores. The retailer will begin with 500 stores on Monday, with approximately 900 more opening up by early May. The rest of the Samsung shops will be open by early summer.
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Samsung to Hang Its Shingle Inside Best Buys
Posted by: Enid Burns April 4, 2013 02:31 PMThe latest consumer electronics manufacturer to follow the store-within-a-store trend is Samsung, which announced Thursday that Best Buy will dedicate space within its U.S. showrooms and specialty stores for the Samsung Experience Shop, an area dedicated to the company’s products and demonstrations. Best Buy will rollout the Samsung Experience Shop in more than 1,400 Best Buy and Best Buy Mobile stores. The retailer will begin with 500 stores on Monday, with approximately 900 more opening up by early May. The rest of the Samsung shops will be open by early summer.