Facebook fans will get the chance to have the social network take over their lock and home screens on certain Android phones as of April 12, thanks to the introduction of the company’s Home apps. That prime mobile phone real estate will also serve as comfortable surroundings for advertisements when ads start cycling through Home’s Cover Feed. The company briefly addressed advertising during its Thursday press conference. “We’re designing and working on a lot of really high-quality ad units in feeds already,” said Facebook product director Adam Mosseri. “We will bring those to Cover Feed.”
This will create great opportunity for video ads in future, we think.
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Facebook Home Will Roll Out the Welcome Mat for Ads
Posted by: Enid Burns April 5, 2013 01:15 PMFacebook fans will get the chance to have the social network take over their lock and home screens on certain Android phones as of April 12, thanks to the introduction of the company’s Home apps. That prime mobile phone real estate will also serve as comfortable surroundings for advertisements when ads start cycling through Home’s Cover Feed. The company briefly addressed advertising during its Thursday press conference. “We’re designing and working on a lot of really high-quality ad units in feeds already,” said Facebook product director Adam Mosseri. “We will bring those to Cover Feed.”