Apple may be moving closer to launching a streaming music offering, or “iRadio,” as it’s known in the rumor mill. The company is reportedly on the verge of striking a deal with two major music labels and has introduced a new sweetener to the negotiations to address a sticking point: the per-stream rate Apple would pay the labels. It’s been bandied about that Apple wants to pay just half of what rival service Pandora is paying, but to make that palatable, it appears Apple will include additional revenue streams for the labels by splitting audio ad proceeds.
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Apple's iRadio Could Blast Competitors Off the Air
Posted by: Erika Morphy April 8, 2013 11:21 AMApple may be moving closer to launching a streaming music offering, or “iRadio,” as it’s known in the rumor mill. The company is reportedly on the verge of striking a deal with two major music labels and has introduced a new sweetener to the negotiations to address a sticking point: the per-stream rate Apple would pay the labels. It’s been bandied about that Apple wants to pay just half of what rival service Pandora is paying, but to make that palatable, it appears Apple will include additional revenue streams for the labels by splitting audio ad proceeds.