Mobile app measurement provider Flurry on Tuesday opened its mobile Flurry Marketplace advertising platform, a real time bidding offering that will help publishers adjust their ad prices by backing inventory with analytics data. Advertisers will be able to use the data to target ads in smartphone and tablet apps by segments such as device, location or even interests. Flurry has wrapped its Flurry Marketplace into Flurry AppSpot, a suite of offerings that includes a data-powered platform for publishers.
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New Mobile Marketplace Blends Apps, Ads and Analytics
Posted by: Enid Burns April 10, 2013 08:00 AMMobile app measurement provider Flurry on Tuesday opened its mobile Flurry Marketplace advertising platform, a real time bidding offering that will help publishers adjust their ad prices by backing inventory with analytics data. Advertisers will be able to use the data to target ads in smartphone and tablet apps by segments such as device, location or even interests. Flurry has wrapped its Flurry Marketplace into Flurry AppSpot, a suite of offerings that includes a data-powered platform for publishers.