Thanks to its agreements with big data providers, including Acxiom, Epsilon, and Dialogix, ads on Facebook should become more relevant, if not personal. Advertisers and agencies can now drill down into more than 500 groups to target an audience for their ads.
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Facebook Slices, Dices Consumers to Refine Ad Targeting
Posted by: Enid Burns April 11, 2013 07:00 AMThanks to its agreements with big data providers, including Acxiom, Epsilon, and Dialogix, ads on Facebook should become more relevant, if not personal. Advertisers and agencies can now drill down into more than 500 groups to target an audience for their ads.