Google has engaged the Behavio team in a “hiring exercise.” The startup uses mobile sensors to collect data and predict behavior. Its technology recognizes data such as location, contacts, nearby destinations, recent phone activity, daily movement, and even surrounding physical information such as temperature or light level. Data can be analyzed to let consumers know anything from whether their morning coffee stop is unusually crowded to which traffic routes are clear — or even where they can find cellphone coverage in the event of a natural disaster.
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Google Takes Another Step Toward Omniscience
Posted by: Rachelle Dragani April 16, 2013 05:00 AMGoogle has engaged the Behavio team in a “hiring exercise.” The startup uses mobile sensors to collect data and predict behavior. Its technology recognizes data such as location, contacts, nearby destinations, recent phone activity, daily movement, and even surrounding physical information such as temperature or light level. Data can be analyzed to let consumers know anything from whether their morning coffee stop is unusually crowded to which traffic routes are clear — or even where they can find cellphone coverage in the event of a natural disaster.