Internet advertising experienced double-digit growth in 2012 for a record $37 billion in revenue, according to a report this week from the Internet Advertising Bureau and Pricewaterhouse Coopers. The largest increase was in the second half of the year, where both the third and fourth quarters topped previous records. Interactive ad revenues for the third quarter totaled $9.24 billion, then revenues reached $10.31 billion in the fourth quarter, an 11.6 percent quarter-over-quarter gain.
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Mobile Ad Spend Is Starting to Look Like Serious Money
Posted by: Enid Burns April 18, 2013 07:00 AMInternet advertising experienced double-digit growth in 2012 for a record $37 billion in revenue, according to a report this week from the Internet Advertising Bureau and Pricewaterhouse Coopers. The largest increase was in the second half of the year, where both the third and fourth quarters topped previous records. Interactive ad revenues for the third quarter totaled $9.24 billion, then revenues reached $10.31 billion in the fourth quarter, an 11.6 percent quarter-over-quarter gain.