Facebook may soon be adding video ads, a key step in the development of an advertising platform that needs to draw interest from brands that may have previously questioned its return on investment. Video ads could start to run on Facebook as early as June or July, according to published reports. Ad slots could be capped at 15 seconds, and users might see no more than four ads per day — although that’s no guarantee users won’t see repeats of the same ad. Those 15 seconds could cost advertisers up to US$1 million per spot.
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Cue the Video for Facebook's Maturing Ad Platform
Posted by: Enid Burns April 18, 2013 09:59 AMFacebook may soon be adding video ads, a key step in the development of an advertising platform that needs to draw interest from brands that may have previously questioned its return on investment. Video ads could start to run on Facebook as early as June or July, according to published reports. Ad slots could be capped at 15 seconds, and users might see no more than four ads per day — although that’s no guarantee users won’t see repeats of the same ad. Those 15 seconds could cost advertisers up to US$1 million per spot.