Can I be everywhere my customers want to shop? The good news is that this rhetorical question is not all that far-fetched any longer. In its day, the Sears catalog revolutionized the consumer shopping experience and ruled the market. Decades later, it has been rendered obsolete by the ultimate, innovative consumer shopping medium — the Internet — and its current lead innovator, Amazon. Of course, the story doesn’t end here. As changes in technology and buying behavior continue to evolve rapidly, the latest challenge for small business owners is to keep pace with how and where their customers shop.
Great article Jim - and Kudos to your for making a great argument for what Retailers need to understand. In our business, we focus on helping retailers to discover this 'be where your customers are' moments and we play the game of story teller and educator a lot. I think you hit the nail on the head. Adam (HOVR.IT)
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Will Your Shopping Cart Roll to Where Your Customers Are?
Posted by: Jim O'Hara April 20, 2013 05:00 AMCan I be everywhere my customers want to shop? The good news is that this rhetorical question is not all that far-fetched any longer. In its day, the Sears catalog revolutionized the consumer shopping experience and ruled the market. Decades later, it has been rendered obsolete by the ultimate, innovative consumer shopping medium — the Internet — and its current lead innovator, Amazon. Of course, the story doesn’t end here. As changes in technology and buying behavior continue to evolve rapidly, the latest challenge for small business owners is to keep pace with how and where their customers shop.