Twitter will soon significantly expand its advertising reach after the social network agreed to a deal with Publicis’ Starcom MediaVest Group, one of the world’s largest advertising agencies. Starcom’s top clients, which include Coca-Cola and Microsoft, will now win some of the premier advertising slots on Twitter, according to published reports. The two companies will also gain access to each other’s demographic research and user data, which can help marketers reach out to specific Twitter users.
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More A-List Brands Will Join the Tweet Chorus
Posted by: Rachelle Dragani April 23, 2013 11:32 AMTwitter will soon significantly expand its advertising reach after the social network agreed to a deal with Publicis’ Starcom MediaVest Group, one of the world’s largest advertising agencies. Starcom’s top clients, which include Coca-Cola and Microsoft, will now win some of the premier advertising slots on Twitter, according to published reports. The two companies will also gain access to each other’s demographic research and user data, which can help marketers reach out to specific Twitter users.