Salesforce.com expanded its advertising initiatives this week with the launch of Social.com, a platform designed to help brands tie ad campaigns to what’s trending on social networks. The new platform bundles Salesforce.com features that resulted from the company’s acquisitions of Buddy Media, a provider of Facebook ad software, and social media monitoring firm Radian6. The result combines real-time customer and social listening data with the ability to quickly build ads tied to social media conversations.
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Salesforce Slips Social Ads Into Its Cloud Atlas
Posted by: Enid Burns April 24, 2013 05:00 AMSalesforce.com expanded its advertising initiatives this week with the launch of Social.com, a platform designed to help brands tie ad campaigns to what’s trending on social networks. The new platform bundles Salesforce.com features that resulted from the company’s acquisitions of Buddy Media, a provider of Facebook ad software, and social media monitoring firm Radian6. The result combines real-time customer and social listening data with the ability to quickly build ads tied to social media conversations.