As TV audiences move online, it has become necessary to measure those viewers in new ways. Nielsen had that shift in mind this week when it launched Nielsen Digital Program Ratings, a pilot program which measures audiences for TV content viewed online. Eight content owners, including the four major broadcast networks, will take part in the pilot program with a commercial release expected later this year. Nielsen Digital Program Ratings will measure audience viewership online using TV-comparable overnight metrics.
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Nielsen Logs On to Test Digital TV Content Ratings
Posted by: Enid Burns May 1, 2013 07:00 AMAs TV audiences move online, it has become necessary to measure those viewers in new ways. Nielsen had that shift in mind this week when it launched Nielsen Digital Program Ratings, a pilot program which measures audiences for TV content viewed online. Eight content owners, including the four major broadcast networks, will take part in the pilot program with a commercial release expected later this year. Nielsen Digital Program Ratings will measure audience viewership online using TV-comparable overnight metrics.