The FTC recently updated its guidelines for online advertising to address the growth in mobile and social media marketing. Now a paid tweet has to begin with the word “ad,” as obvious disclosure now must be included with all commercial speech. Is the link you’re tweeting from an employer? A client? You have to mention that. The new rule: If money is changing hands, disclose it. If the screen can’t handle the extra wording required for disclosures, “then that device or platform should not be used,” the FTC said.
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The End of Social Media Marketing's Wild West
Posted by: Pam Baker May 1, 2013 05:00 AMThe FTC recently updated its guidelines for online advertising to address the growth in mobile and social media marketing. Now a paid tweet has to begin with the word “ad,” as obvious disclosure now must be included with all commercial speech. Is the link you’re tweeting from an employer? A client? You have to mention that. The new rule: If money is changing hands, disclose it. If the screen can’t handle the extra wording required for disclosures, “then that device or platform should not be used,” the FTC said.