Pre-roll video ads are about to get smarter, according to OwnerIQ, a digital advertising company that is adding targeting data based on consumer browser behavior to online video ads. The new targeting capabilities borrow from tactics developed for display advertising that try to zero in on a prequalified audience. The new pre-roll product from OwnerIQ lets advertisers target shoppers based on data derived from e-commerce sites.
Loading ...
Pre-Roll Ads Will Soon Know Where You've Shopped Online
Posted by: Enid Burns May 8, 2013 07:00 AMPre-roll video ads are about to get smarter, according to OwnerIQ, a digital advertising company that is adding targeting data based on consumer browser behavior to online video ads. The new targeting capabilities borrow from tactics developed for display advertising that try to zero in on a prequalified audience. The new pre-roll product from OwnerIQ lets advertisers target shoppers based on data derived from e-commerce sites.