If presenting to the technology industry analyst community is so important, why do most companies do such a poor job? I have participated in more analyst briefings over the last 25 years than I can remember. Companies all want the same positive result, but they all go about it very differently. Only a very few are well done and get good results. With the CTIA 2013 wireless show coming next week, this is a good time to consider how companies can get the biggest bang for their buck when dealing with the analyst community.
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Connecting With Key Influencers in the Industry Analyst Community
Posted by: Jeff Kagan May 16, 2013 05:00 AMIf presenting to the technology industry analyst community is so important, why do most companies do such a poor job? I have participated in more analyst briefings over the last 25 years than I can remember. Companies all want the same positive result, but they all go about it very differently. Only a very few are well done and get good results. With the CTIA 2013 wireless show coming next week, this is a good time to consider how companies can get the biggest bang for their buck when dealing with the analyst community.