Yahoo is reportedly looking to purchase microblogging platform and social networking website Tumblr for $1 billion. Tumblr is considered one of the coolest companies on the Internet because of its appeal to younger users — the very demographic that Yahoo, which recently characterized its users as aging, is now attempting to reach. For its part, Tumblr, which has raised $125 million in several rounds from various investors, is under pressure to monetize the site.
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Yahoo's 2013 Shopping Spree May Include Tumblr
Posted by: Richard Adhikari May 18, 2013 05:00 AMYahoo is reportedly looking to purchase microblogging platform and social networking website Tumblr for $1 billion. Tumblr is considered one of the coolest companies on the Internet because of its appeal to younger users — the very demographic that Yahoo, which recently characterized its users as aging, is now attempting to reach. For its part, Tumblr, which has raised $125 million in several rounds from various investors, is under pressure to monetize the site.