Marketo and Tableau Software are having strong launches as public companies, indicating investors are excited about the growth in enterprise software markets that target niches such as Big Data and marketing automation. Tableau Software, which designs data visualization software that helps businesses manage an abundance of information, trades under the appropriate ticker symbol DATA. Its Friday IPO was a strong one. The company set its opening share price at $31 and it shot up 63 percent.
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Marketing, Big Data Tech IPOs Get Rousing Market Welcome
Posted by: Rachelle Dragani May 20, 2013 11:35 AMMarketo and Tableau Software are having strong launches as public companies, indicating investors are excited about the growth in enterprise software markets that target niches such as Big Data and marketing automation. Tableau Software, which designs data visualization software that helps businesses manage an abundance of information, trades under the appropriate ticker symbol DATA. Its Friday IPO was a strong one. The company set its opening share price at $31 and it shot up 63 percent.