There’s no shortage of partner initiatives at most annual IT vendor events, but that was especially apparent at SAP’s recent Sapphire NOW conference in Orlando, Fla. In large part, it’s simply the nature of the event beast. Vendors work for weeks or even months on conference-related announcements, hoping to garner the attention of energized, enthusiastic attendees — some 20,000 of them, in the case of Sapphire NOW 2013. SAP’s partnership strategy has also been increasingly aggressive and effective, driving up the stakes for all involved.
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Getting the Best Out of IT Partnerships, IBM-SAP Style
Posted by: Charles King May 21, 2013 05:00 AMThere’s no shortage of partner initiatives at most annual IT vendor events, but that was especially apparent at SAP’s recent Sapphire NOW conference in Orlando, Fla. In large part, it’s simply the nature of the event beast. Vendors work for weeks or even months on conference-related announcements, hoping to garner the attention of energized, enthusiastic attendees — some 20,000 of them, in the case of Sapphire NOW 2013. SAP’s partnership strategy has also been increasingly aggressive and effective, driving up the stakes for all involved.