The key for developing a mobile strategy? Understand the customer. That was the theme of Wednesday’s keynote presentations at CTIA 2013, the wireless industry trade show held this week in Las Vegas. Companies that address their consumer find higher adoption and engagement. In the case of Walmart, the world’s largest retailer has found a way to push boundaries while addressing the consumer’s needs and interests. On the other hand, Rovio, creator of Angry Birds, keeps things simple.
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Walmart's Mobile App Aims for 'Indispensable' Customer Tools
Posted by: Enid Burns May 22, 2013 05:45 PMThe key for developing a mobile strategy? Understand the customer. That was the theme of Wednesday’s keynote presentations at CTIA 2013, the wireless industry trade show held this week in Las Vegas. Companies that address their consumer find higher adoption and engagement. In the case of Walmart, the world’s largest retailer has found a way to push boundaries while addressing the consumer’s needs and interests. On the other hand, Rovio, creator of Angry Birds, keeps things simple.