When Dr. Martens customers from around the world search for its site, it’s possible they’ll end up on one designed specifically for their country. “They have specific sites for specific countries,” explained Gil Levy, managing partner with ECommerce Partners. “That’s the best thing to do. All the customer service and everything will be for this specific country. You can merchandise specific to that country. It’s not just the price and the product, but it’s the whole experience.”
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A Map for Global Marketing Success
Posted by: Vivian Wagner May 27, 2013 05:00 AMWhen Dr. Martens customers from around the world search for its site, it’s possible they’ll end up on one designed specifically for their country. “They have specific sites for specific countries,” explained Gil Levy, managing partner with ECommerce Partners. “That’s the best thing to do. All the customer service and everything will be for this specific country. You can merchandise specific to that country. It’s not just the price and the product, but it’s the whole experience.”