Amazon on Tuesday announced a feature that lets users access websites using their Amazon account information. The goal of Login with Amazon is to reduce sign-in friction by providing secure credentials to websites, apps, games and other online access points on the Web, as well as on Android and iOS devices. Google+, Facebook and Twitter already offer similar social sign-in capabilities. Amazon has tested the new login on its own properties, Woot.com and Zappos.com, and found that both sites saw “significant customer adoption.”
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Amazon Spreads Its Influence With Single Sign-In
Posted by: Enid Burns May 30, 2013 05:00 AMAmazon on Tuesday announced a feature that lets users access websites using their Amazon account information. The goal of Login with Amazon is to reduce sign-in friction by providing secure credentials to websites, apps, games and other online access points on the Web, as well as on Android and iOS devices. Google+, Facebook and Twitter already offer similar social sign-in capabilities. Amazon has tested the new login on its own properties, Woot.com and Zappos.com, and found that both sites saw “significant customer adoption.”