DirecTV and two other unidentified bidders reportedly are offering upwards of $1 billion to buy Hulu. DirecTV could be planning to add Hulu’s digital offerings to its TV packages. Hulu offers both free and paid content, with about 4 million subscribers to its premium Hulu Plus service. Together, ads and fees generate revenue of about $700 million per year. Walt Disney and News Corp., Hulu’s owners at the time, reportedly tried to sell it at auction in 2011, but the attempt didn’t go anywhere. This time around, things look very different.
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Hulu Might Be Up for Grabs
Posted by: Rachelle Dragani June 3, 2013 02:23 PMDirecTV and two other unidentified bidders reportedly are offering upwards of $1 billion to buy Hulu. DirecTV could be planning to add Hulu’s digital offerings to its TV packages. Hulu offers both free and paid content, with about 4 million subscribers to its premium Hulu Plus service. Together, ads and fees generate revenue of about $700 million per year. Walt Disney and News Corp., Hulu’s owners at the time, reportedly tried to sell it at auction in 2011, but the attempt didn’t go anywhere. This time around, things look very different.