Facebook will simplify its advertising structure in an effort to make it easier for marketers to determine which products will help them best reach consumers, the company announced this week. Advertisers currently face a choice of 27 different formats on the social network, but the streamlining effort will cut that back to fewer than half that number. Many of the company’s current ad options accomplish the same advertiser goals despite being useful in their own ways as well, Facebook explained.
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Facebook Pares Down Its Menu of Ad Options
Posted by: Rachelle Dragani June 8, 2013 05:00 AMFacebook will simplify its advertising structure in an effort to make it easier for marketers to determine which products will help them best reach consumers, the company announced this week. Advertisers currently face a choice of 27 different formats on the social network, but the streamlining effort will cut that back to fewer than half that number. Many of the company’s current ad options accomplish the same advertiser goals despite being useful in their own ways as well, Facebook explained.