For many Western companies, a lack of confidence and basic local knowledge is stifling opportunity for international expansion. There are two key markets that I consider to be low-hanging fruit for U.S. merchants: Russia and China. First, develop a simple strategy for processing international payments efficiently and securely, and — above anything else — remember the key to international success is localization. Next, think about the following core considerations for expanding an online retail store across borders.
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Spreading Your E-Commerce Wings
Posted by: Ralf Gladis June 10, 2013 05:00 AMFor many Western companies, a lack of confidence and basic local knowledge is stifling opportunity for international expansion. There are two key markets that I consider to be low-hanging fruit for U.S. merchants: Russia and China. First, develop a simple strategy for processing international payments efficiently and securely, and — above anything else — remember the key to international success is localization. Next, think about the following core considerations for expanding an online retail store across borders.