Time Warner Cable appears to have come up with a strategy to help stem the flow of cord-cutters: offering incentives to content providers to withhold certain properties from online entertainment platforms. Limited distribution is clearly an entrenched practice in the entertainment industry, but it seems TWC is trying to keep some content off the Internet permanently. That tactic may succeed in delaying the inevitable — at best. “Time Warner is swimming against the tide,” noted journalism prof Rich Hanley.
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Time Warner May Erect a Walled Content Garden
Posted by: Erika Morphy June 13, 2013 03:19 PMTime Warner Cable appears to have come up with a strategy to help stem the flow of cord-cutters: offering incentives to content providers to withhold certain properties from online entertainment platforms. Limited distribution is clearly an entrenched practice in the entertainment industry, but it seems TWC is trying to keep some content off the Internet permanently. That tactic may succeed in delaying the inevitable — at best. “Time Warner is swimming against the tide,” noted journalism prof Rich Hanley.