Microsoft is the latest product manufacturer to follow the retail trend of setting up shop within a big box store. Best Buy and Microsoft on Thursday announced plans to open the Windows Store only at Best Buy in 500 retail locations in the U.S. and more than 100 in Canada. The stores will range in size from 1,500 square feet to 2,200 square feet. Dedicated Microsoft specialists, many of whom already work at Best Buy locations, will staff each shop. An additional 1,200 Best Buy Microsoft-trained sales associates will scale up that workforce.
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Best Buy Clears Floor Space for New Windows Shops
Posted by: Enid Burns June 14, 2013 03:30 PMMicrosoft is the latest product manufacturer to follow the retail trend of setting up shop within a big box store. Best Buy and Microsoft on Thursday announced plans to open the Windows Store only at Best Buy in 500 retail locations in the U.S. and more than 100 in Canada. The stores will range in size from 1,500 square feet to 2,200 square feet. Dedicated Microsoft specialists, many of whom already work at Best Buy locations, will staff each shop. An additional 1,200 Best Buy Microsoft-trained sales associates will scale up that workforce.