Movie studios and TV networks increasingly are turning to social media for help with generating buzz about their upcoming releases and programming. Communities are building around favorite movie franchises like the Twilight and Avengers series and TV shows like Downton Abbey and The Walking Dead. Have movie and show producers really been listening — and if they have, has anything changed because of what they’ve heard? Yes — and maybe.
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Crowdsourcing Entertainment Marketing via Social Media
Posted by: Pam Baker June 17, 2013 05:00 AMMovie studios and TV networks increasingly are turning to social media for help with generating buzz about their upcoming releases and programming. Communities are building around favorite movie franchises like the Twilight and Avengers series and TV shows like Downton Abbey and The Walking Dead. Have movie and show producers really been listening — and if they have, has anything changed because of what they’ve heard? Yes — and maybe.