The Federal Trade Commission’s Bureau of Consumer Protection on Monday issued a letter to search engines including Google, Yahoo and Microsoft, advising them to provide better labeling and notification of advertising that appears alongside search results. The letter is an update to guidelines issued in 2002. “After the 2002 Search Engine Letter was issued, search engines embraced the letter’s guidance,” explained the letter. “Since then, however, we have observed a decline in compliance with the letter’s guidance.”
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FTC Leans on Search Engines Over Ad Labeling
Posted by: Enid Burns June 27, 2013 10:15 AMThe Federal Trade Commission’s Bureau of Consumer Protection on Monday issued a letter to search engines including Google, Yahoo and Microsoft, advising them to provide better labeling and notification of advertising that appears alongside search results. The letter is an update to guidelines issued in 2002. “After the 2002 Search Engine Letter was issued, search engines embraced the letter’s guidance,” explained the letter. “Since then, however, we have observed a decline in compliance with the letter’s guidance.”