Mobile advertising revenue skyrocketed by 82.8 percent in 2012 to reach $8.9 billion globally, according to a report released Tuesday by the Interactive Advertising Bureau Mobile Marketing Center of Excellence, IAB Europe and IHS. North America, in fact, saw an even bigger leap, with a 111 percent surge over 2011 figures to $3.5 billion, or 39.8 percent of the global tally. “Mobile is coming into its own as a powerhouse advertising medium,” said IAB’s Anna Bager.
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Mobile Ad Revenues Soar to $8.9 Billion Globally
Posted by: Enid Burns July 10, 2013 11:02 AMMobile advertising revenue skyrocketed by 82.8 percent in 2012 to reach $8.9 billion globally, according to a report released Tuesday by the Interactive Advertising Bureau Mobile Marketing Center of Excellence, IAB Europe and IHS. North America, in fact, saw an even bigger leap, with a 111 percent surge over 2011 figures to $3.5 billion, or 39.8 percent of the global tally. “Mobile is coming into its own as a powerhouse advertising medium,” said IAB’s Anna Bager.