Google reportedly is planning to spend $500 million or more promoting the Moto X smartphone, sparking speculation that a new round of mobile marketing wars is about to begin. One reason for the intensified focus on advertising could be the narrowing differentiation among high-end smartphone features. Still, $500 million isn’t really that much in smartphone marketing terms. “Motorola is competing in the Android market against Samsung, whose marketing budget is $10 billion,” noted Carl Howe, a research vice president at the Yankee Group.
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Battle of the Bulging Smartphone Ad Budgets
Posted by: Richard Adhikari July 15, 2013 05:00 AMGoogle reportedly is planning to spend $500 million or more promoting the Moto X smartphone, sparking speculation that a new round of mobile marketing wars is about to begin. One reason for the intensified focus on advertising could be the narrowing differentiation among high-end smartphone features. Still, $500 million isn’t really that much in smartphone marketing terms. “Motorola is competing in the Android market against Samsung, whose marketing budget is $10 billion,” noted Carl Howe, a research vice president at the Yankee Group.