The White House and eight companies including Google and Microsoft announced a joint effort to mobilize against online piracy and counterfeiting Monday with the help of a set of best practices developed in conjunction with the Interactive Advertising Bureau.
The effort is designed to limit the revenue gained from displaying ads on sites that offer pirated materials or counterfeit goods. The coalition has pledged to adopt and publicize policies opposing counterfeiting or copyright infringement activities.
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Government, Industry Join in Paying Lip Service to Piracy Fight
Posted by: Rachelle Dragani July 16, 2013 01:56 PMThe White House and eight companies including Google and Microsoft announced a joint effort to mobilize against online piracy and counterfeiting Monday with the help of a set of best practices developed in conjunction with the Interactive Advertising Bureau.
The effort is designed to limit the revenue gained from displaying ads on sites that offer pirated materials or counterfeit goods. The coalition has pledged to adopt and publicize policies opposing counterfeiting or copyright infringement activities.