Nielsen this week released a study that indicates there is a causal relationship between Twitter conversations and TV ratings. The findings suggest the volume of tweets could actually increase the number of TV viewers for certain shows. Nielsen’s conclusion — along with research projects including TV Ad Targeting and Twitter Amplify — lends strength to the idea that the microblog could serve to complement the networks, and even create added value for the programs.
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Twitter Noise Can Bump Up a TV Show's Nielsen Ratings
Posted by: Peter Suciu August 7, 2013 01:32 PMNielsen this week released a study that indicates there is a causal relationship between Twitter conversations and TV ratings. The findings suggest the volume of tweets could actually increase the number of TV viewers for certain shows. Nielsen’s conclusion — along with research projects including TV Ad Targeting and Twitter Amplify — lends strength to the idea that the microblog could serve to complement the networks, and even create added value for the programs.