Samsung this week launched a marketing blitz for its Galaxy Note III phablet, which will be unveiled in Berlin Sept. 4, just before the IFA consumer electronics show, which will run Sept. 6-11. That timing has become a Samsung tradition, as have the orchestrated leaks about its forthcoming product. Samsung has been splurging to buy market share. However, sales of its flagship Galaxy S4 smartphone, while strong, did not come up to the expectations stoked by the company’s razzle-dazzle marketing campaign for the device.
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Seasonal Smartphone Marketing Madness Begins in Earnest
Posted by: Richard Adhikari August 8, 2013 09:36 AMSamsung this week launched a marketing blitz for its Galaxy Note III phablet, which will be unveiled in Berlin Sept. 4, just before the IFA consumer electronics show, which will run Sept. 6-11. That timing has become a Samsung tradition, as have the orchestrated leaks about its forthcoming product. Samsung has been splurging to buy market share. However, sales of its flagship Galaxy S4 smartphone, while strong, did not come up to the expectations stoked by the company’s razzle-dazzle marketing campaign for the device.