In an abrupt about-face, Instagram has begun cracking the whip over developers using “insta” and “gram” in the titles of their apps. In a letter sent to several developers earlier this week, Instagram said it had “clarified” its guidelines and determined that “use of ‘INSTA’ and ‘GRAM’ for an application that works with Instagram is harmful to the Instagram brand.” Previously, Instagram approved the use of those terms in application titles.
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No More 'Insta' or 'Gram' App Names, Instagram Says
Posted by: John P. Mello Jr. August 22, 2013 11:44 AMIn an abrupt about-face, Instagram has begun cracking the whip over developers using “insta” and “gram” in the titles of their apps. In a letter sent to several developers earlier this week, Instagram said it had “clarified” its guidelines and determined that “use of ‘INSTA’ and ‘GRAM’ for an application that works with Instagram is harmful to the Instagram brand.” Previously, Instagram approved the use of those terms in application titles.