Tumblr has teamed up with social analytics company DataSift to provide users with information about consumer engagement and sentiment. As of Monday, DataSift subscribers gained access to both historic and real-time data about what consumers were posting about their brands in Tumblr’s 5.5 billion monthly global interactions. DataSift already curated information from Facebook and Twitter, as well as comments on Amazon reviews and YouTube videos, helping brands or organizations drive engagement by better understanding their consumers.
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Yahoo Rolls the Dice With Tumblr Analytics Deal
Posted by: Rachelle Dragani September 17, 2013 09:44 AMTumblr has teamed up with social analytics company DataSift to provide users with information about consumer engagement and sentiment. As of Monday, DataSift subscribers gained access to both historic and real-time data about what consumers were posting about their brands in Tumblr’s 5.5 billion monthly global interactions. DataSift already curated information from Facebook and Twitter, as well as comments on Amazon reviews and YouTube videos, helping brands or organizations drive engagement by better understanding their consumers.