Twitter reportedly is in talks with TV networks and advertisers in advance of its IPO, which is expected later this year. Twitter executives are meeting with TV industry reps during the AdWeek conference in New York City this week. Twitter wants to strengthen its revenue flow through partnerships leveraging new products such as Amplify, launched earlier this year. Through Amplify, the networks could post short brand-sponsored video replays on Twitter in near real-time. Both the network and Twitter would get a cut of the ad proceeds.
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Twitter Aims to Snuff the DVR
Posted by: Peter Suciu September 23, 2013 04:12 PMTwitter reportedly is in talks with TV networks and advertisers in advance of its IPO, which is expected later this year. Twitter executives are meeting with TV industry reps during the AdWeek conference in New York City this week. Twitter wants to strengthen its revenue flow through partnerships leveraging new products such as Amplify, launched earlier this year. Through Amplify, the networks could post short brand-sponsored video replays on Twitter in near real-time. Both the network and Twitter would get a cut of the ad proceeds.