Google reportedly is developing its own anonymous identifier for advertising, AdID, that will replace third-party cookies as a way for advertisers to track consumers’ online browsing activity. Its aim is to give consumers more privacy and control over their Web browsing. Google’s AdID apparently will let users limit ad tracking through browser settings. It may be automatically reset by the browser every year. Users will be able to create a secondary AdID for private online browsing sessions.
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Google's AdID Could Crush Cookies
Posted by: Richard Adhikari September 25, 2013 06:00 AMGoogle reportedly is developing its own anonymous identifier for advertising, AdID, that will replace third-party cookies as a way for advertisers to track consumers’ online browsing activity. Its aim is to give consumers more privacy and control over their Web browsing. Google’s AdID apparently will let users limit ad tracking through browser settings. It may be automatically reset by the browser every year. Users will be able to create a secondary AdID for private online browsing sessions.