Apple has displaced Coca-Cola as the leading global brand in Interbrand’s 14th annual Best Global Brands report, ending the soda maker’s 13-year rule. Google took second place, pushing Coke into third. Overall, tech companies grabbed five of the top 10 slots. “It surprised me because Apple doesn’t have the distribution that Coke does, and we know Apple doesn’t have the consumption that Coke does,” said Daniel M. Ladik, associate professor of marketing at Seton Hall University.
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Apple, Google Stomp Coke in Global Brand Ratings
Posted by: Richard Adhikari September 30, 2013 01:46 PMApple has displaced Coca-Cola as the leading global brand in Interbrand’s 14th annual Best Global Brands report, ending the soda maker’s 13-year rule. Google took second place, pushing Coke into third. Overall, tech companies grabbed five of the top 10 slots. “It surprised me because Apple doesn’t have the distribution that Coke does, and we know Apple doesn’t have the consumption that Coke does,” said Daniel M. Ladik, associate professor of marketing at Seton Hall University.