The automotive industry has begun to fully embrace wireless technology in recent years, bringing more to the driver than ever before. However, automotive companies don’t fully understand wireless, and many are making a serious mistake that could harm their brand and future sales. Automakers are reaching out to attract the early adopters in the wireless industry rather than appeal to the majority of customers. Early adopters want new tech even though it’s harder to understand and comes with problems. Others want technology that’s familiar.
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Carmakers Are Careening Down the Wrong Wireless Path
Posted by: Jeff Kagan October 3, 2013 05:00 AMThe automotive industry has begun to fully embrace wireless technology in recent years, bringing more to the driver than ever before. However, automotive companies don’t fully understand wireless, and many are making a serious mistake that could harm their brand and future sales. Automakers are reaching out to attract the early adopters in the wireless industry rather than appeal to the majority of customers. Early adopters want new tech even though it’s harder to understand and comes with problems. Others want technology that’s familiar.