Facebook has introduced Stories to Share, a tool to help media outlets — from online publications to TV broadcasters to music startups — maximize value. Appearing in the media panel of a publisher’s Facebook page, Stories to Share makes recommendations based on the number of shares a post has received. When an article gets a certain number of Likes, it will appear in the list. Facebook tested the new tool with 29 media sites over a seven-day period to observe referral traffic and concluded it resulted in a substantial increase.
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Facebook Tells Content Producers Which Stories to Share
Posted by: Enid Burns October 23, 2013 05:00 AMFacebook has introduced Stories to Share, a tool to help media outlets — from online publications to TV broadcasters to music startups — maximize value. Appearing in the media panel of a publisher’s Facebook page, Stories to Share makes recommendations based on the number of shares a post has received. When an article gets a certain number of Likes, it will appear in the list. Facebook tested the new tool with 29 media sites over a seven-day period to observe referral traffic and concluded it resulted in a substantial increase.