Red costume, white beard, ruddy cheeks, cheery voice and smiling, twinkly-eyed charm — all are indispensable tools for any self-respecting Santa Claus. Nowadays, however, there’s a lot more than mere lovable magic going on in the business of being Mr. Claus. Modern Santa has gone high-tech, and today he’s all about things like Web landing pages, smartphone apps and ever-more-impressive techno-spectacle. Next up: night-vision goggles, “relativity clouds” and “nano-toymakers,” to name just a few.
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Digital Santa, Part 1: It's a Mall World
Posted by: Ned Madden November 25, 2013 05:00 AMRed costume, white beard, ruddy cheeks, cheery voice and smiling, twinkly-eyed charm — all are indispensable tools for any self-respecting Santa Claus. Nowadays, however, there’s a lot more than mere lovable magic going on in the business of being Mr. Claus. Modern Santa has gone high-tech, and today he’s all about things like Web landing pages, smartphone apps and ever-more-impressive techno-spectacle. Next up: night-vision goggles, “relativity clouds” and “nano-toymakers,” to name just a few.