Shopping for groceries might not be top of mind for many rail commuters — at least, not until they see one of Peapod’s virtual supermarkets in a train station. Peapod, which has long been at the forefront of online grocery sales, has pushed its virtual offerings into the real world, and its strategy appeals to people who otherwise might not have considered digital grocery shopping. The company has more than 100 virtual stores at rail stations in several major metropolitan areas.
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Is the End in Sight for the Supermarket Aisle?
Posted by: Vivian Wagner November 27, 2013 05:00 AMShopping for groceries might not be top of mind for many rail commuters — at least, not until they see one of Peapod’s virtual supermarkets in a train station. Peapod, which has long been at the forefront of online grocery sales, has pushed its virtual offerings into the real world, and its strategy appeals to people who otherwise might not have considered digital grocery shopping. The company has more than 100 virtual stores at rail stations in several major metropolitan areas.