More than 131 million shoppers — or 54.8 percent of the shopping population — are planning to hit the online deals this Cyber Monday. That is one finding of a National Retail Federation survey conducted by Prosper Insights & Analytics over the weekend. For comparison, the corresponding figure from last year’s survey was 129 million. “Despite record-breaking online shopping Thanksgiving Day and Black Friday, holiday shoppers aren’t done yet; we expect Cyber Monday to be bigger than ever,” said NRF President and CEO Matthew Shay.
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Online Record-Busting Black Friday Spurs High Hopes for Cyber Monday
Posted by: Erika Morphy December 2, 2013 10:00 AMMore than 131 million shoppers — or 54.8 percent of the shopping population — are planning to hit the online deals this Cyber Monday. That is one finding of a National Retail Federation survey conducted by Prosper Insights & Analytics over the weekend. For comparison, the corresponding figure from last year’s survey was 129 million. “Despite record-breaking online shopping Thanksgiving Day and Black Friday, holiday shoppers aren’t done yet; we expect Cyber Monday to be bigger than ever,” said NRF President and CEO Matthew Shay.