Facebook this week announced the rollout of video ads in the mobile and desktop News Feeds of some of its members. The video will begin playing in silent mode when it appears onscreen. Clicking or tapping on it will turn on the sound. Users who don’t want to watch the videos can scroll or swipe past them. Facebook is pushing this to advertisers as a richer storytelling format. Tests begun in September show this approach increases by 10 percent the number of people watching, liking and commenting on videos.
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Facebook Gently Shoves Silent Video Ads in Users' Faces
Posted by: Richard Adhikari December 19, 2013 09:15 AMFacebook this week announced the rollout of video ads in the mobile and desktop News Feeds of some of its members. The video will begin playing in silent mode when it appears onscreen. Clicking or tapping on it will turn on the sound. Users who don’t want to watch the videos can scroll or swipe past them. Facebook is pushing this to advertisers as a richer storytelling format. Tests begun in September show this approach increases by 10 percent the number of people watching, liking and commenting on videos.