A short while ago, few people had heard of omni-channel commerce, also known as omni-channel retailing. Today, however, if you were to ask most retail executives, you’d no doubt find that they are well-informed about the subject. In fact, Walmart is currently quite immersed in this relatively new phenomenon. Wikipedia defines omni-channel retailing as “the evolution of multi-channel retailing” but “concentrated more on a seamless approach to the consumer experience through all available shopping channels.”
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Omni-Channel Retailing Keeps Amazon in the Lead
Posted by: Theodore F. di Stefano January 9, 2014 05:00 AMA short while ago, few people had heard of omni-channel commerce, also known as omni-channel retailing. Today, however, if you were to ask most retail executives, you’d no doubt find that they are well-informed about the subject. In fact, Walmart is currently quite immersed in this relatively new phenomenon. Wikipedia defines omni-channel retailing as “the evolution of multi-channel retailing” but “concentrated more on a seamless approach to the consumer experience through all available shopping channels.”