Facebook on Monday announced its acquisition of Branch, which it plans to use in a new unit or product called “Facebook Conversations.” Branch’s model mimics an Internet forum in that the users create “branches” to discuss topics. Links are shared and friends are invited to participate. Participants can branch off further to discuss related topics. “We will be forming Facebook’s Conversations group, based in New York City, with the goal of helping people connect with others around their interests,” Branch’s Josh Miller wrote in a Facebook post.
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Facebook May Branch Into Deeper Discussions
Posted by: Erika Morphy January 14, 2014 11:20 AMFacebook on Monday announced its acquisition of Branch, which it plans to use in a new unit or product called “Facebook Conversations.” Branch’s model mimics an Internet forum in that the users create “branches” to discuss topics. Links are shared and friends are invited to participate. Participants can branch off further to discuss related topics. “We will be forming Facebook’s Conversations group, based in New York City, with the goal of helping people connect with others around their interests,” Branch’s Josh Miller wrote in a Facebook post.