We used to choose our next car based on brand, previous experience or recommendations. However, the automotive industry is reinventing itself — and new reasons to buy have little to do with the car itself. Now decision making revolves around new technologies and innovations, especially wireless. While this could indeed strengthen automakers’ relationships with many customers, it also could weaken them with many others if the auto industry is not careful. At CES, we could see how the wireless industry was helping the auto industry transform.
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Wireless in Autos: The Delicate Balance Between Change and Choice
Posted by: Jeff Kagan January 23, 2014 12:05 PMWe used to choose our next car based on brand, previous experience or recommendations. However, the automotive industry is reinventing itself — and new reasons to buy have little to do with the car itself. Now decision making revolves around new technologies and innovations, especially wireless. While this could indeed strengthen automakers’ relationships with many customers, it also could weaken them with many others if the auto industry is not careful. At CES, we could see how the wireless industry was helping the auto industry transform.