The interaction of connected consumer electronics and digital media is creating vast and limitless amounts of user data, now commonly coined “Big Data.” Many new business models are forming around these data, but for advertising, data have always been at the core of its business. Data of all varieties and volumes enable stakeholders to invest proportionally to the value of their media assets — whether TV commercials, video programs, gaming apps, online publications or advertising messages. Big Data create new ways that stakeholders can measure the audience.
Big data or unstructured data? Is there a difference?
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Managing Big Data: Audience Measurement and Ad Targeting
Posted by: Heather Way February 3, 2014 05:00 AMThe interaction of connected consumer electronics and digital media is creating vast and limitless amounts of user data, now commonly coined “Big Data.” Many new business models are forming around these data, but for advertising, data have always been at the core of its business. Data of all varieties and volumes enable stakeholders to invest proportionally to the value of their media assets — whether TV commercials, video programs, gaming apps, online publications or advertising messages. Big Data create new ways that stakeholders can measure the audience.