Americans are living in an increasingly digital and mobile world, according to “The Digital Consumer,” the latest study published by research firm Nielsen. The report determined that Americans now own an average of four digital devices, with average per-person content consumption of 60 hours per week across devices. Most households in the U.S. now have high-definition TVs, smartphones and Internet-connected computers, giving consumers more options for when and how they access content.
Loading ...
Content Providers: Consumers Have Gone Mobile, Ready or Not
Posted by: Kris Holt February 13, 2014 10:53 AMAmericans are living in an increasingly digital and mobile world, according to “The Digital Consumer,” the latest study published by research firm Nielsen. The report determined that Americans now own an average of four digital devices, with average per-person content consumption of 60 hours per week across devices. Most households in the U.S. now have high-definition TVs, smartphones and Internet-connected computers, giving consumers more options for when and how they access content.